Reform opens another new showroom

In April 2018 Copenhagen based Reform opened the doors to their new showroom in Aarhus, Denmark. The showroom is located in the middle of the vibrant life of the main train station, which is a contrast to the choice of a quiet minimal design. The showroom is monochrome painted in a calm grey color from floor to ceiling, and with matching simple, raw concrete floors, designed by co founder Jeppe himself. The showroom contains a cafe run by some of Aarhus’ best coffee roasters, La Cabra. I have yet to see this carefully curated space, but it is on the top of my list next time I visit Aarhus.