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Pretty cleaning

When it comes to clean and pretty cleaning products, I am all in. I have never understood why cleaning products should come in rainbow colours, it does not make cleaning more fun. Pure Effect was launched in Sweden in 2015 – the first in the Nordic market to offer biotechnological garment care and cleaning products for the home. The products are based on an active bacterial culture that cleans deep beneath the surface. Pure Effect’s products are tough on odors, grease and dirt, while kind to people and the planet. And the best part is that they are so pretty for the eye.

Photo and styling by @septemberedit